Monday, December 5, 2016

Networking: A New Approach of Pay It Forward

A couple of years ago, after ten years of tele-commuting, I jumped back to the “real” world and into the new world of networking. It has come along way from the “Chamber of Commerce” events I had been a part of many years ago.

Networking has taken on a new look and new feel.  Networking is more about relationships than about business.  I am finding more and more groups lead by females and embracing home-based businesses, including direct sales and party plan businesses. As I looked at networking events, I took the approach of filling my calendar with every event possible. I attended those that were “free”, the paid groups and those supported by vendors.  I learned a great deal through my own experience — more about that later.  I also looked for advice from the “pros”.

I read information online and looked at several books. I’m at a Networking Event–Now What???: A Guide to Getting the Most Out of Any Networking Event by Sandy Jones-Kaminski was by far the most helpful and comprehensive one I found. It covered a variety of situations and scenarios and outlined the practical steps and uses of networking in today’s society and fast-paced world.

Sandy’s unique approach to “networking better” and “pay it forward” philosophy changed the way I looked at networking.  Networking is not about collecting names and business cards. It is about CONNECTING people with people – not necessarily connecting YOU with people!

The quote “People don’t care how much you know until they know how much you care” resonates with her philosophy. Network to help others not just yourself! WOW – what a concept!

Her practical tips from choose the events to introducing yourself and following up lay the foundation for successful marketing. Don’t leave an event with 20 business cards – leave the event with quality connections. This changed the way I networked and lead to many successful business and personal connections that changed my life and the lives of others.

If you are looking to build your business or find a new career, I highly recommend reading this book and learning how to use networking events to build your relationships.  Direct Sales/Party Plan businesses are built on relationships.  Exchanging cards at the event is just the first step…after you have chosen the right events to attend.


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